Sessions

Talent Acquisition requires connecting your jobs with the right candidates there are millions of searches for the word jobs conducted on search engines every day.   Carrie Corbin will discuss the brief history of AT&T's career portal, integration, search engine optimization (SEO) focus and results, and the future of AT&T's online presence. Learn how to overcome common challenges in small and large corporations and create an enhanced candidate experience. Carrie will discuss the need for dynamic and regularly updated content features to ensure 'freshness.' In addition, she will cover audience segmentation, scalability, cost-effective maintenance, testimonials, and leverage of company assets. Carrie will also share AT&T's SEO footprint, which will allow you to see pages indexed, before/after microsites and online advertising to drive traffic, and apply it to your own goals and overarching strategy.