Talent Acquisition is About Great Search Engine Optimization (SEO)

SHRM 2012 Annual Conference
This session will share industry practices and technological developments for SEO as well as tips for understanding Google Analytics and keywords for reaching niche candidates.
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Talent Acquisition requires connecting your jobs with the right candidates there are millions of searches for the word jobs conducted on search engines every day.   Carrie Corbin will discuss the brief history of AT&T's career portal, integration, search engine optimization (SEO) focus and results, and the future of AT&T's online presence. Learn how to overcome common challenges in small and large corporations and create an enhanced candidate experience. Carrie will discuss the need for dynamic and regularly updated content features to ensure 'freshness.' In addition, she will cover audience segmentation, scalability, cost-effective maintenance, testimonials, and leverage of company assets. Carrie will also share AT&T's SEO footprint, which will allow you to see pages indexed, before/after microsites and online advertising to drive traffic, and apply it to your own goals and overarching strategy.

Date(s) & Time(s): 
Monday, June 25, 2012 - 10:45am to 12:00pm

Carrie Corbin


With almost 15 years in HR and over half of those in leadership roles, Carrie has firmly established herself as a solid business partner with a proven ability to leverage HR & Staffing Strategy with business results. While leading the employment brand initiatives and recruitment marketing and media strategy for AT&T, Carrie has also been instrumental in launching the enterprise wide integration of social and mobile recruiting and subsequently breaking some of the traditional boundaries of HR. Additionally, Carrie occasionally teaches at both the adjunct faculty and professional development levels in the fields of Business Management and Human Resources and has been asked to speak at many of the national industry conferences, such as SHRM, ERE, NACE, COSD and DirectEmployers. Carrie holds a Bachelors degree in Business Management, an MBA with an emphasis in Human Resources, and she received her Senior Professional in Human Resource designation in 2007. In addition to her speaking credits, she has been quoted in publications such as The New York Post and Workforce Today.

Nancy Holland


 Nancy Holland is Vice President of Marketing for DirectEmployers Association, a nonprofit HR consortium of over 600 leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology.  A big picture strategist with a focus on branding and positioning, Nancy is completely cutting edge on the technology end of marketing as well as a great people person.  This combination provides her with the instincts to bring together branding programs that work.  She started her Recruitment/Human Resources career in 1996 assisting students and college graduates with their entry into new careers. In addition, Nancy has worked with hundreds of companies as a recruitment consultant managing the full life cycle of the sourcing, selection and recruitment process.

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
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