Building a Diversified Recruitment Marketing Plan in 30 Days — Moving Beyond Job Boards
National Harbor 12-13
1.25 HR Credit
Workplace Application: Attend this session and learn about digital channels and how to implement online campaigns that improve candidate quality, and increase hiring yields and ROI.
Recruiters are feeling the pressure to move beyond job boards, yet are paralyzed by the thought of eliminating them from their talent management plans. Neil Costa will present a 30-day plan to cross the chasm from job boards to diversified digital recruitment marketing. From Facebook to Google, from Indeed to YouTube, you will see how you can rapidly innovate on a budget, increase targeting and improve candidate quality and hire yield. This session will show you how to target candidates with relevant education and work experience in the right geographies using online advertising. You will walk away with an understanding of the flexibility of digital marketing tools and the ability to adapt them to market changes and lessons learned.