Building a Diversified Recruitment Marketing Plan in 30 Days — Moving Beyond Job Boards

SHRM 2012 Talent Management Conference
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Workplace Application: Attend this session and learn about digital channels and how to implement online campaigns that improve candidate quality, and increase hiring yields and ROI.
Recruiters are feeling the pressure to move beyond job boards, yet are paralyzed by the thought of eliminating them from their talent management plans. Neil Costa will present a 30-day plan to cross the chasm from job boards to diversified digital recruitment marketing. From Facebook to Google, from Indeed to YouTube, you will see how you can rapidly innovate on a budget, increase targeting and improve candidate quality and hire yield. This session will show you how to target candidates with relevant education and work experience in the right geographies using online advertising. You will walk away with an understanding of the flexibility of digital marketing tools and the ability to adapt them to market changes and lessons learned. 

Date(s) & Time(s): 
Wednesday, May 2, 2012 - 8:30am to 9:45am

Neil Costa


Neil is a passionate entrepreneurial executive who has been working in online marketing for the past 15 years focusing on Internet commerce software, targeted digital advertising, search marketing and online recruitment advertising. In 2010 he founded HireClix, LLC on the cornerstones of creative digital marketing, analytical thinking and great service. As CEO of HireClix he counsels clients on how to build effective marketing campaigns and leads a team of savvy marketers and Internet specialists to implement them. His clients include healthcare organizations, medical device companies, technology firms, retailers, and staffing firms.

Neil frequently speaks on topics regarding the innovative use of digital recruitment marketing to change the way organizations find and recruit talent, as well as the challenges and opportunities of today’s job market. Organizations turn to him for his expertise in the sub-specialties of employer branding, search marketing, targeted digital advertising, and social media tools. Neil has been a guest speaker at the MIT Enterprise Forum, Tufts University School of Business, and online marketing and digital recruiting industry events. He is a regular blog contributor on Electronic Recruiting Exchange ( and hosts monthly webinars to provide free education to human resources executives about new recruitment marketing channels.

Before founding HireClix Neil worked at as part of an internal digital marketing agency, driving recruitment marketing and advertising campaigns. During his time at Monster Worldwide he managed a $20 million annual digital marketing budget to drive very targeted audiences to engage with the Monster brand, post resumes and purchase products.

National Harbor 12-13
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
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