The Candidate as Customer: Myth or Trend? Inevitable or Impossible?

SHRM 2012 Talent Management Conference
To view this video, either log in or enter a passcode for this session via the following link: Passcode Entry page

Workplace Application: You will learn new ways of thinking about how to align your recruiting function to your organization’s mission, goals and strategies.

What exactly would a world-class customer experience look like if we translated it to the recruiting process? Would it change your welcome message? How easy would it be to qualify as a “customer”? This session will answer these questions and more as we explore who really thinks of candidates as customers. At the conclusion of this session, you will understand and be able to apply the principles of engagement to your recruiting processes. We will establish and discuss the minimally acceptable candidate experience standards and identify best practices in the treatment of candidates. Finally, we will relate the differences between the content and relationship needs of prospects and candidates in a recruiting pipeline.

Date(s) & Time(s): 
Monday, April 30, 2012 - 10:45am to 12:00pm

Gerry Crispin, SPHR

Crispin, SPHR

Gerry Crispin, SPHR is a former practitioner, Co-author of eight books and over 100 articles, and a Life-long student of Staffing. Gerry facilitates the CareerXroads Colloquium – a series of intense, small-group meetings for staffing leaders from some of the world’s largest firms to share staffing best practices.

A long time SHRM volunteer, Gerry currently leads a national standards task force of more than 100 volunteers working to establish standards for recruiting that meet American National Standards Institute (ANSI).

One indicator that Gerry still sees himself as a student and keeps his perspective fresh is his travels around the world to watch, interview and observe recruiters, job seekers and employers. He has been to more than 20 countries in the last decade including China, Japan, Australia, Russia and India.

Follow Gerry on Twitter @GerryCrispin.

National Harbor 4-5
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
View other sessions related to this topic:
Hide from On Demand: