Employment Branding: Attract Talent and Foster Engagement

SHRM 2012 Talent Management Conference
To view this video, either log in or enter a passcode for this session via the following link: Passcode Entry page

Workplace Application: This session will enable you to evaluate your communications materials and effectiveness in creating your organization’s brand image.
Are you ready to maximize the power of your company's brand? This session will give you the tools required to create your own unique employer brand as well as create strategies to brand and market your organization to potential qualified applicants. You will also gain tips on branded communications for the entire employee lifecycle from best practice case studies, and how to turn employees into brand ambassadors for your organization. 

Date(s) & Time(s): 
Tuesday, May 1, 2012 - 2:00pm to 3:15pm

Jody Ordioni


Jody is a brand planner and has spent more than 15 years in senior leadership positions within well-established advertising agencies such as J. Walter Thompson and Omnicom, consulting with major organizations seeking to build and promote successful brands. She has a passion for the latest trends in technology and marketing and has spent her career developing and implementing programs that make the most effective use of both. In her role as President of BRANDEmix, Jody leads the firm in creating brand-aligned programs that connect people to missions, cultures and business success.

National Harbor 2-3
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Hide from On Demand: