A Practical Guide for Your Social Media Strategy

SHRM 2012 Talent Management Conference
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Workplace Application: Attend this session and learn how you can improve your organization’s social media strategy and how to use it as part of your talent management strategy.

Social media has led to new paradigms in talent management, impacting recruitment, screening and selection.  Although this has tremendous benefits, it has also resulted in a number of challenges. Social media has many positive qualities that can be strategically exploited by organizations, but, as with most good things, moderation is still key, and a clear strategic plan is essential. When organizations establish a social media strategy as part of their overall organizational strategy, they can avoid legal challenges and staffing mistakes related to the use of this new technology. The goal of this presentation is to highlight current practice in the use of social media in organizations with a focus on how social media is being used in the talent management field.

Date(s) & Time(s): 
Tuesday, May 1, 2012 - 10:45am to 12:00pm

Mark J. Schmit, Ph.D., SHRM-SCP

Schmit, Ph.D., SHRM-SCP

Mark J. Schmit, Ph.D., is the Executive Director for the Society for Human Resource Management (SHRM) Foundation. In this capacity he leads the Foundation’s efforts to advance the strategic direction and impact of the HR profession. Dr. Schmit was previously the Vice President of Research for SHRM. Dr. Schmit has more than 25 years of experience in the field of human resources and has also been an academic, applied researcher, HR generalist, and internal and external consultant to both public and private organizations. Dr. Schmit earned a Ph.D. in Industrial and Organizational Psychology from Bowling Green State University in 1994. He has published more than 25 professional journal articles and book chapters and delivered more than 75 presentations at professional meetings on HR and Industrial/Organizational Psychology topics. Dr. Schmit is a Fellow in both the Society for Industrial and Organizational Psychology and the American Psychological Association. He is also certified as a Senior Professional in Human Resources (SPHR).

National Harbor 2-3
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
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