PRACTITIONER EXCHANGE Creating Core Values and a Performance-Driven Culture Through Inclusion and Collaboration

SHRM 2013 Annual Conference
Workplace Application: Learn how the Chicago Cubs investment in their talent management strategy dramatically impacted their culture as well as their employee engagement.
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Over the past three years, Chicago Cubs ownership’s investment in talent acquisition has resulted in a 25 % increase in game-changing new hires. In order to deliver the aggressive imperatives outlined in the club’s strategic plan, the leadership understood the importance of aligning goals and objectives, behavioral competencies, training and development as it continued to define “The Cubs Way.” Bryan Robinson, Vice President of Human Resources, will discuss how the Cubs advanced their performance management system to a digitized, coaching-centered process. In addition, hear how the team synthesized survey, focus group and benchmark data – using both historical perspective and an inclusive process – to create new Cubs Values representative of all functions and levels within the organization. Lastly, Robinson will talk about developing a partnership with Northwestern University's Kellogg School of Management to deliver specialized training and development for Cubs Associates at all levels, with focus on executive leadership, coaching and individual development, and functional expertise.

Date(s) & Time(s): 
Wednesday, June 19, 2013 - 10:00am to 11:15am

Bryan Robinson


As vice president of human resources for the Chicago Cubs, Bryan Robinson is responsible for leading execution of the Cubs’ organizational strategy and cultural imperatives in addition to all aspects of human resources. Robinson joined the Cubs after spending nine years with General Electric Company including roles as human resources leader for GE Corporate Commercial and Communications, where he led organizational development for GE’s chief marketing officer and the Global Marketing organization consisting of 40,000 employees. In addition, he served as human resources leader to the Communications and Public Affairs, Advertising and Branding, Market Intelligence, and Healthymagination corporate functions.

Prior to joining GE Corporate, Robinson held human resources manager positions in multiple supply chain and manufacturing locations for GE Industrial Systems and GE Lighting. He transitioned to GE Healthcare in 2006 as human resources leader for Americas Ultrasound and Lunar Services. After leading the integration of the Diagnostic Imaging and Clinical Systems Services business, he became Americas Central Zone human resources director in 2009. As human resources director, Robinson was instrumental in redesigning the service and sales organizations and led GE Healthcare's Commercial Transformation, creating a new account management organization across the Minneapolis, Milwaukee, Chicago, Houston and Dallas regions.

Robinson began his career as a member of the GE Human Resource Leadership Program, completing generalist, union relations and operations rotations in addition to global training and development. He holds a bachelor’s degree in Human Resource Management and a master’s degree in Labor Relations and Human Resources, both from Michigan State University.

Bryan and his wife Katie reside on the North Side of Chicago.

Amount of Credit: 
Credit Type: 
HR Credit
Global & Cultural Effectiveness
Intended Audience: 
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