Hiring for Culture, the Candidate Experience, and Your Brand

SHRM 2013 Talent Management Conference
Workplace Application: Learn first-hand from one of the most admired companies, The Zappos Family, how they integrated corporate brand and culture fit as key components in their recruitment strategy.
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Many companies are realizing that cultural fit is an essential factor when hiring successful candidates. Cultural fit is the most important criteria in Zappos’ recruitment strategy. Recognized five years in a row on FORTUNE’s 100 Best Companies to Work For list, clearly they are doing something right! In this session you will hear how Zappos has developed an entire company culture and hiring process based on the company’s 10 Core Values. You will learn how to stand by a set of Core Values, how to hire against those values, and how to provide a WOW candidate experience by incorporating your brand throughout each step of the hiring process.

Date(s) & Time(s): 
Tuesday, April 16, 2013 - 1:30pm to 2:30pm

Tiffany Libiran


Native San Franciscan and SF Giants fan, Tiffany Libiran joined the Zappos Family Recruiting Team 2 years ago and has been enjoying her role in the technical space supporting the Information Technology and Development teams. She is easily amazed by reading code and engaging in  Java based conversations with her managers and can be found on weekends riding one of her collectible beach cruiser bicycles in Downtown Las Vegas. In her 8th year of recruiting, what keeps her going is not only the ability to build relationships with candidates across the world but to be able to connect with them on behalf of Zappos.com, Inc!


Rockne Henriques


Rockne Henriques is a cultural smorgasbord transplant from Hawaii and has lived in Las Vegas, Nevada, the official 9th Hawaiian island, since 2007.  Rockne has been a proud Zapponian since 2009 and has had the fortunate opportunity to work within both the Customer Loyalty Team and Human Resource departments.  His customer service background and primary focus as a social butterfly has led him down the recruiting path since 2012.  Throughout his journey as a recruiter, he’s had the opportunity to work with an array of departments including our Customer Loyalty Team , Content, Visual Design, Creative Services, Human Resources, our various Kentucky positions and most recently with our Merchandise buying teams.  He enjoys a good challenge in his Turbo Kickboxing and Body Pump classes and finishes the day off with a couple of spam musubis.

Islander Ballroom A-F
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Global & Cultural Effectiveness
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