Social Recruiting: Targeting Passive Candidates with LinkedIn and Facebook Recruitment Advertising

SHRM 2013 Talent Management Conference
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Workplace Application: Learn how to gain a competitive advantage in recruiting, by leveraging targeted advertising to reach passive candidates using LinkedIn and Facebook.

Fifty-four percent of companies are spending more on social media as a recruiting source compared to prior years. LinkedIn and Facebook continue to draw the attention of recruiters, but many organizations simply move their postings to these sites or leverage the equivalent of a resume database on these social media sources. You need to ensure that you're spending those resources wisely and maximizing the return on the investment by utilizing the most current methods to attract passive candidates. This session will take you through the unique benefits of leveraging the targeted advertising platform offered by these two social media sites. You will learn about the benefits of narrow-casting your job opportunities to the right people and the benefits of creating a personalized dialogue through targeted advertising.

Date(s) & Time(s): 
Wednesday, April 17, 2013 - 8:30am to 9:45am

Neil Costa


Neil is a passionate entrepreneurial executive who has been working in online marketing for the past 15 years focusing on Internet commerce software, targeted digital advertising, search marketing and online recruitment advertising. In 2010 he founded HireClix, LLC on the cornerstones of creative digital marketing, analytical thinking and great service. As CEO of HireClix he counsels clients on how to build effective marketing campaigns and leads a team of savvy marketers and Internet specialists to implement them. His clients include healthcare organizations, medical device companies, technology firms, retailers, and staffing firms.

Neil frequently speaks on topics regarding the innovative use of digital recruitment marketing to change the way organizations find and recruit talent, as well as the challenges and opportunities of today’s job market. Organizations turn to him for his expertise in the sub-specialties of employer branding, search marketing, targeted digital advertising, and social media tools. Neil has been a guest speaker at the MIT Enterprise Forum, Tufts University School of Business, and online marketing and digital recruiting industry events. He is a regular blog contributor on Electronic Recruiting Exchange ( and hosts monthly webinars to provide free education to human resources executives about new recruitment marketing channels.

Before founding HireClix Neil worked at as part of an internal digital marketing agency, driving recruitment marketing and advertising campaigns. During his time at Monster Worldwide he managed a $20 million annual digital marketing budget to drive very targeted audiences to engage with the Monster brand, post resumes and purchase products.

Islander Ballroom A-F
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
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