Bruce Alan Johnson

Bruce Alan
Co-author of the book Carry A Chicken in Your Lap—Or Whatever it Takes to Globalize Your Business (NY: St Martins, 2009), Mr. Johnson has worked in the international arena since the 1970s, and has run his own businesses worldwide since 1985. He has helped employers and clients to tackle international problems effectively and affordably, from selecting optimal markets to best strategies for international growth. Some past clients include Hewlett-Packard, Deloitte & Touche, Rockwell International, Rand Merchant Bank, Rainbow Farms, Eli Lilly and Company, the Pharmaceutical Manufacturers Association, the Medical University of Southern Africa (MEDUNSA), Colgate-Palmolive, Sprint International, Ciena, Armstrong, British Airways, South African Airways, and Lockheed. A dual-degreed cum laude graduate of Claremont Men’s College, Mr. Johnson has taught in several countries as adjunct professor. He has travelled in 76 countries over his career, and has lived in Europe, Turkey, and Africa. He is fluent in German, Russian, Spanish, Afrikaans, and Turkish, and conversant in French, Bulgarian, and Swahili. Aside from having served part time in the White House in 1985-88, some of his former positions include Senior Fellow of the Hudson Institute (a leading world think tank); Vice President of Worldwide Affairs for Hill & Knowlton (the world's largest public relations firm); Director of Business Development for ITT Telecommunications; Director of International Marketing & Operations for Schlumberger’s data communications division Rixon (a leading French petro-technology firm); and Manager of International Marketing for RACAL (the British electronics and telecommunications conglomerate). His writings (1350 articles and reviews in five languages over the past 35 years) have appeared in more than 78 countries, including Readers Digest, The Freeman, Telecommunications, and the Wall Street Journal. He has been a guest and keynote speaker in more than 25 countries, and on several radio and television programs in North America, Europe, and South Africa, including NBC's Today show and South Africa’s Third Degree.