Speaker

Greg Madsen is Co-CEO of Innovative Rx Strategies. Greg possesses first-hand knowledge of PBM pricing models and is an expert in MAC programs, generic pricing and PBM operations. He also has expert knowledge of claims adjudication processes and benefit design administration, along with years of negotiating and auditing experience. Greg is a registered pharmacist with an MBA and prior to founding Innovative Rx Strategies, Greg was Senior Vice President of Retail Services for CVS Caremark. He was responsible for expanding the company’s retail programs, developing client pricing initiatives and was a key contributor to the client underwriting process.