To succeed in the global business environment, we need to understand and capitalize on the cultural differences of the countries that we do business with. The objective of this session is to help you examine your own culture and national identity. You will heighten your knowledge of other cultures and national identities, expand your understanding of cross-cultural impact on global business relationship as well as develop a keener detector when cross-cultural issues are at play in any business situation. Finally you will be able to practice applying your new found cross-cultural knowledge into global situation and create better results.